How do you come up with new improvements or ideas for your Facebook ad campaigns when they are underperforming? If you’re an e-commerce business owner, this is likely a challenge you’ve faced. In this article, I will showcase the strategies and results from managing a client’s campaigns over two months. We started with barely breaking even in the first month and moved to a profitable campaign in the second month. Read on to discover what we tried, what worked, and why Facebook ads remain one of the best traffic sources for your e-commerce business.
Hello everyone, Lucas Dantis here! Today, I’m showcasing the journey of an e-commerce client selling Hot Rod gear. I have been managing their campaigns for two months. Initially, we struggled to break even, but by the second month, we found a profitable strategy. Here’s what we tried, what didn’t work, and our successful strategies moving forward.
The most successful campaign was a lookalike audience targeting recent buyers using iOS within the last 90 days. This campaign generated significant sales and high returns, demonstrating the importance of detailed audience segmentation and continuous testing.
During a meeting with the client, we emphasized that focusing on revenue, rather than ROAS, is critical for long-term business sustainability. Revenue pays the bills, not ROAS. We increased the daily budget to $50 for the best-performing campaign, which continued to run smoothly, leading to a happy client.
By focusing on detailed audience segmentation and leveraging data analytics, you can significantly improve your Facebook ad campaigns’ performance. For more tips and real-world strategies, follow our channel. Join our WhatsApp and Telegram groups for exclusive updates and insights. Click the links below to join!
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