1. Overview

X-ID Inc. (“X-ID,” “we,” “us,” and “our”) respects your privacy and is committed to protecting it in accordance with this Privacy Policy (“Privacy Policy”). This Privacy Policy describes how we collect and use your Personal Information when you visit our website at https://x-id.ai or use the Platform as described in the Terms of Service, and when you provide us with information through electronic messages.

Please read this Privacy Policy to understand our policies and practices regarding your Personal Information and how we will treat it. If you do not agree with our policies and practices, do not use the Platform. By accessing or using the Platform, you agree to and consent to this Privacy Policy.

X-ID may change this Privacy Policy at any time at its discretion. Your continued use of the Platform after we make changes will be considered acceptance and consent to those changes, so please check the Privacy Policy periodically for updates.

This Privacy Policy is subject to and governed by X-ID’s Terms of Service. The Services are part of the Platform and are described in the Terms of Service.

2. Types of Information X-ID Collects and How We Collect It

X-ID may collect two types of information about you when you visit the Platform: Personal Information and Non-Personal Information (collectively “Information”).

“Personal Information” refers to data by which you may be personally identified, such as name, email address, employer, job title and department, and phone number.

“Non-Personal Information” means data about you that does not specifically identify you. If you do nothing during your visit to our Platform other than browse, read pages, or view content, we will collect and store Information about your visit that does not personally identify you.

We collect Information:

Directly from you when you provide it. When you sign up for a newsletter, create an account, make a purchase, or request information from X-ID, we will ask for things like your name, contact information, billing, shipping, and communication preferences, and account ID or credentials to fulfill your request. If you book an appointment with us through the Platform, attend a trade show or event, or otherwise contact us, you may also voluntarily provide similar information. If you submit any Personal Information about other people to us or our service providers, you are responsible for ensuring that you have the authority to do so and to allow us to use their Personal Information in accordance with this Privacy Policy (for example, by obtaining their consent).

From third parties. We obtain information through partners, vendors, and other third parties. The parties from which we obtain information are typically corporate entities (although some may also be educational or public institutions) and may be located in any of the locations where we do business. These companies generally belong to the following categories: advertising and marketing companies, data set and information providers, public database providers, social media platforms, partners, product or service vendors, event or trade show hosts or vendors, research partners, or companies that use X-ID Services. We take steps to confirm that the information we receive from these third parties was collected with your consent or that these parties have the legal right to disclose your Personal Information to us. We may also obtain information through a partner, or co-create data sets with a partner, as part of our business operations. This type of data is used for work such as improving the Platform and other X-ID Services, enhancing existing products, and developing new capabilities and functionalities. In some cases, we combine Personal Information about individuals that we receive from multiple sources, including those collected directly from you or through the use of the Platform.

Automatically as you navigate through the Platform or during the time you use our Services. We collect information about how you interact with the Platform through the use of cookies, pixel tags, and similar technologies. Please refer to our separate Cookie Policy for more information on our use of cookies and similar technologies, how you can manage cookies, and how we respond to Do Not Track signals.

3. How X-ID Uses the Personal Information It Collects and the Purposes of Collection and Use

We use the Personal Information we collect about you or that you provide to us for the following purposes:

For the Functionality and Development of the Platform and X-ID Services. We use information to provide, offer, and customize the Platform and other X-ID Services offered to you. Some information, such as your IP address, is used to communicate with your device to provide network connectivity, measure Platform usage levels, diagnose server problems, and provide security features. Other business purposes that rely on the use of your information include data analysis related to testing, modifying, improving, or developing new products, services, and technologies, and identifying trends. Some features of the Platform may use artificial intelligence (“AI”) tools to enhance performance capabilities. We do NOT retain Personal Information to develop, improve, or train generalized AI or machine learning models, including user data provided via third-party APIs, such as Google Workspace APIs. The use of the X-ID Platform and the transfer to any other application of information received from Google APIs will adhere to Google’s API User Data Policy, including the Limited Use requirements. We use cookies to make our websites and the Platform operate, function more efficiently, and provide analytical information. Cookie-like technologies, such as pixel tags, are also used in connection with the Platform. For more information on our use of cookies, please read our Cookie Policy.

For Customer Support, Platform Update, and Reporting. The Platform may use information to provide X-ID with updates and reports, and to verify that the Platform is functioning correctly. Update functions may automatically check your system to see if files need to be updated or modernized to provide you with the most up-to-date security, versions, features, options, and controls associated with your systems or devices. We rely on information to analyze performance and improve and maintain the Platform. We also rely on the Personal Information you provide to us to provide customer support for the Platform and other X-ID Services and to verify eligibility for promotional offers.

For Business Operations. We use information to operate our business; for example, to conduct accounting, auditing, billing, reconciliation, and collection activities. Other business purposes that rely on the use of your Personal Information include monitoring and preventing crime or fraud, protecting our legal rights, and fulfilling contractual obligations. We also use Personal Information to contact you, advertise, market, and sell X-ID Services in accordance with your communication preferences.

To Communicate. We use contact information to send messages; to provide the X-ID Services; to respond to customer support requests; to provide alerts such as security updates or changes to our policies or about expiring subscriptions; and to send marketing or informational materials such as newsletters or white papers, in accordance with your communication preferences. Occasionally, we conduct surveys or focused studies that may require you to voluntarily share Personal Information to participate. These activities typically have additional notices that provide more information about the use of your Personal Information and for which you may be asked to consent.

For Advertising and Marketing. We may use Personal Information collected from you, combined with information about which ads you have viewed and other information we collect, to enable us to provide personalized content and study the effectiveness of advertising and marketing campaigns. You may choose to allow or deny the use or sharing of your device’s location by changing your device settings, but if you choose to deny such use or sharing, we may not be able to provide certain personalized X-ID Services and content on the Platform.

For Statistical Purposes and to Improve the Platform. We may compile Platform statistics into traffic reports, which help X-ID understand, anticipate, and respond to users’ needs. If we know, for example, that there is increased interest in certain aspects of the X-ID Platform, we are more likely to highlight that information on the Platform’s home page. This Information helps us create an overall better experience for Platform users.

LEGAL BASIS FOR OUR USE (APPLICABLE ONLY TO EEA AND UK VISITORS): If you are in the European Economic Area or the United Kingdom, our legal basis for collecting and using the Personal Information described above will depend on the Personal Information in question and the specific context in which we collect it.

However, we will collect Personal Information from you only where we have your consent to do so, where we need the Personal Information to perform a contract with you, where we have a legal obligation to do so, or where the processing is in our legitimate interests (such as processing for administrative purposes, direct marketing, product and service development or improvement, fraud prevention, misuse of our offerings, protection or defense against injury and other liabilities, and the ability to work towards the security and safety of the Platform) and is not overridden by your rights.

If you have questions or need further information about the legal basis on which we collect and use your Personal Information, please contact us using the contact details provided in the “How to Contact X-ID” section below.

4. Disclosing Personal Information

X-ID may disclose your Personal Information:

To Our Affiliates – Confidentiality – Compliance with Privacy and Data Protection Laws and Regulations.

5. Links to Other Sites

Our Platform may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly recommend that you review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

6. International Data Transfer

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Information, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your consent to that transfer.

7. Security of Personal Information

The security of your Personal Information is important to us, but remember that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

8. Your Privacy Rights

X-ID offers you control over your Personal Information. You may request information about the Personal Information we process about you or request that we correct or delete your Personal Information. To exercise your privacy rights, please contact us using the contact details provided in the “How to Contact X-ID” section below.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We recommend that you review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. How to Contact X-ID

If you have any questions about this Privacy Policy, please contact us:

Name: X-ID Inc. Email: [email protected]

Updated on 08/26/2024